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Management Profile
Lewis Talbert
Co-Founder: Mr. Talbert has owned, managed and operated many successful businesses. He currently sits on the board of many corporations and has a reputation for intensive management and rapid market growth. After years of buying and selling companies, Mr. Talbert is now involved in helping companies like Leverage Marketing develop successful growth strategies.
Abel Alvarado
Co-Founder: Mr. Alvarado facilitated the growth of a variety of businesses as a Sales & Marketing Business Consultant. Earlier, he was the Founder and President of a successful national fundraising company. Abel was introduced to the hi-tech market while working as a consultant for Power Computing followed by the introduction to Internet Marketing at Mall.com
Joshua Maxwell
Corporate Leader | Vice PresidentJoshua Maxwell joined Leverage Marking in early 2007 and serves as the company's Vice President and full-time Evangelist.
Mr. Maxwell is responsible for Leverage Marketing's business execution, customer loyalty, business development and operational activities. He continues to actively engage in the customer acquisition process, often speaking directly to potential customers as well as occasionally managing a relationship once a customer has on-boarded. Maxwell previously held roles in sales and operations management for Dun and Bradstreet, Adecco USA and other market leaders in the distribution and finance industry. He is a member of the Austin Young Chamber and several other professional and SEM organizations.
Barbara Evans
Leader, Strategy and DevelopmentBarbara Evans is the Leader of Strategy and Development for Leverage Marketing. Evans is responsible for all aspects of the customer's overall experience and growth. She is involved alongside senior management on a daily basis to assure all aspects of the services offered by Leverage Marketing are best-in-class.
Evans brings twelve years of national account management, sales, and customer relations experience to the Leverage Marketing team. Before joining Leverage Marketing, Evans held positions with Builder Homesite, Coldwell Banker, and Dell. Evans attended the University of Texas in Austin studying Retail Merchandising and Computer Science.
Mitch Wakem
Leader, SalesMitch comes to Leverage Marketing from New England. He brings with him a wealth of knowledge about sales; working in industries ranging from banking, housewares as well as fashion accessories and IT Services. In Mitch's last position he managed a large team of inside and outside technical sales representatives. Through his leadership his team's have always exceeded goals and revenue expectations.
Mitch graduated Magna Cum Lada from the University of Maine with a BS in Business Administration. He has also authored a couple of books. With Mitch's strong background in Sales and business knowledge, Leverage Marketing has high expectations of continued growth and expansion.
Matthew Hooks
Leader, Natural Search (SEO) StrategyMatthew Hooks has been immersed in search engine marketing for the past four years -- from paid search to search engine optimization and many places in between. His experience began with managing paid search accounts and helping to build the natural search offerings at a fellow search engine marketing company. While part of a respected Search Engine Marketing company, Matthew built an impressive portfolio of client successes in the finance and technology industries, among others. Hooks also lead the reputation management service, focusing on managing down negative content for one of the world's largest restaurant chains. Matthew has moved on to head up the emerging and nimble SEO services at Leverage Marketing.
With hundreds of natural search campaigns under his belt, Matthew has left an indelible mark on the Google and Yahoo search results. And though it has been possible to achieve high search engine rankings with less than great content, Hooks strives to improve his client's websites so that they not only rank well for keywords potential customers are searching for, but also convert those potential customers into revenue. Matthew works with clients to improve their website's content and messaging and to diversify their traffic sources so their business's prosperity does not solely hinge upon its Google ranking.
Matthew graduated with a Bachelor of Science degree in Advertising and a Business minor from the University of Texas at Austin.
Kalin Dudley
Leader, Paid SearchKalin Dudley has a passion for Paid Search and brings this enthusiasm to the Paid Search team on a daily basis. Kalin brings over 5 years of experience to the Leverage PPC team working for Agencies like Spur Interactive and Momentum Marketing prior to joining the Leverage Team. During his career, Kalin has managed up to $550k in monthly spend across almost every industry imaginable.
Kalin was born and raised in Honolulu, Hawaii and is a graduate of Louisiana State University focusing on Business, ISDS and Communications. His hobbies are all aspects on online marketing and tying them together for a big picture solution.










