Initial Set-up: First 30 day outline

PHASE I

• Establish website goals
• Establish campaign goals
• Analyze current website
• Define & review top online competitors
• Import search engine accounts onto one of our management platforms

PHASE II

• Review all ad copy
• Review all keyword campaigns
• Review URL destination & desired click path
• Review campaign restrictions, filters and negative keyword selection
• Implement the conversion/tracking code

PHASE III

• Landing page recommendations with mock-ups
• Call-to-action feedback & recommendations & implementation
• Pay Per Click campaign recommendations & implementation: (ad copy)
• Pay Per Click campaign recommendations & implementation: (keywords)
• Regional targeting strategies, recommendations & implementation (all campaigns)

Basic Requirements & Pay Per Click Management fees

Leverage Marketing is a Google Adwords Certified agency; our dedication to performance-based campaign optimization allows us to service both Fortune 1000 and start-up companies. Our basic requirements:

• Maintain a search engine marketing budget of at least $2500 in monthly spend
• Our management fee is $800 or 16% of your monthly spend - whichever is greater.
• There is NO set-up fee for clients who currently advertise on the search engines. If you are NOT currently advertising online, a one-time set-up fee of $1500 will apply (again, this set-up fee only applies to those who are brand new to Search Engine Marketing and are starting from scratch).