What is SEO?

Search Engine Optimization, or SEO, is a process by which websites are optimized for high search engine positioning and page ranking. In contrast to Pay Per Click, or PPC, search engine optimization is a time-consuming process that may take weeks or months to achieve desired results. This is because search algorithms look to many technical and contextual facets of a website including inbound link count, optimized content, and relevancy, in order to formulate page rankings and positioning.

It is also important to note that search algorithms change relevancy formulas on a regular basis, and your site’s optimization must be continually adjusted and maintained to keep it’s rankings across top search engines like Google and Yahoo. This is why Leverage Marketing offers a search engine optimization plan based on initial setup and monthly maintenance, to ensure your site’s rankings do not negatively slide.

How does it work?

To achieve high rankings and link count, your site must be optimized for search engines in as many ways as possible and relevant. At Leverage Marketing, we offer a comprehensive SEO strategy package, bullet-listing the specific white hat SEO tactics we use to add value and relevancy to your domain. Our plan of attack seeks out and targets problem areas on your domain that impede search traffic visibility – and implement new strategies to directly reduce those obstacles. We start by auditing your site’s structure, content, competition, and current rankings, and move on to develop an executable action plan specifically designed to optimize and enhance your web site for top search engines.

Call us today to get a Free Initial Report on search engine optimization for your domain.

Links

Here are some great additional references on SEO strategy and implementation:

• http://www.webworksite.com/articles/article11.php
• http://www.squidoo.com/SEOfacts
• http://www.seomoz.org/ugc/eight-seo-facts-you-should-know-before-taking-up-an-seo-service